This handcrafted papier mâché sheep in his distinctive  ‘Where’s Woolly’ red-and-white striped jumper and bobble hat is part of some eye-catching pop-ups created by designer Karina Garrick at Chelsea Harbour Design Centre to promote Wool Week 2012.  There’s a design trail to show visitors where to find wool products in participating showrooms. From woollen fabrics to rugs and carpets, there is a vast array to choose from – everything from the glamorous and elegant to contemporary cool.

This installation has a modern, urban style. Block colours are bang on trend and are reflective of how wool offers incredible choice, not necessarily in a traditional way. The excellent dye holding properties means woollen fabrics and floor coverings are available in every shade and texture.  Scenic artist Annie Millar brings the pop-ups to life with engaging hand-painted scenes that add a sense of place.

Some great ‘woolly sheep’ biscuits!

Wool Week has been developed by The Campaign for Wool, a coalition of industry groups convened by HRH The Prince of Wales to educate consumers about the benefits of wool and highlight its premium quality. For the third year, the Design Centre, Chelsea Harbour is taking part in the international campaign.

Wool Week runs until Friday 26 October. www.dcch.co.uk