Established in 2011, Positive Luxury has been helping organisations adapt to the new climate economy with a mission to shape a sustainable future for luxury. Positive Luxury power the Butterfly Mark, the only assessment and certification programme designed specifically for the luxury industry. Butterfly Mark certification is an independent trust mark awarded to luxury brands, retailers and suppliers that demonstrate a genuine commitment to making a positive impact on nature and society. The trust mark is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain. Positive Luxury’s proprietary assessment framework is the only one designed for the specific practices and material risks of the luxury industry, systemic in approach but tailored to each client.