United in Design, was founded by Sophie Ashby and Alexandria Dauley to address the lack of diversity in the UK Interior Design industry. Specifically, the lack of representation from the black, Asian, ethnic minority and low socio-economic communities.
Through partnerships with established educational programmes, industry professionals and sponsors, the intention is to provide a clear road map for increased diversity in all sectors of the industry —design studios, makers, suppliers to individuals and magazines.
However, this movement will be driven by those businesses and people who are willing to lead by example, pledging their support and making a commitment to take positive action.
United in Design are the definition of grassroots for now, but they are thinking big, and in it for the long-haul.