‘Olive Loves Alfie’ a children’s store in London was established in 2006 with a hand picked selection of inspiring and imaginative children’s clothing home-wares toys and games. All their products must qualify by their quality and design to have hand-me-down potential or to become modern heirlooms. The collection includes the award-winning bone china night lights by White Rabbit England (in the shape of dogs cats rabbits and owls); Miffy lights; bedlinen by Lulu & Nat; colourful home accessories by Rice and Sebra and a new range of interior paints.