People, Product, Planet make the Alternative world go round, where different feels good. Alternative’s online tools make choosing flooring easy. Create your own personalised rug in a great choice of floors and borders using the Make Me A Rug service. Start from scratch, pick a bestseller or be inspired by interior tastemakers with Alternative Rug Stars. This award-winning British lifestyle brand has exceptional designs in sustainable wool, natural fibre and faux materials in colour, pattern and texture to excite and delight. This is flooring you fall in love with. To find your nearest retailer go online, email or call.