People, Product, Planet make the Alternative world go round, where different feels good. This award-winning British lifestyle brand design and manufacture exceptional carpets, rugs and runners using sustainable wool, natural fibre and faux materials in colour, pattern and texture to excite and delight. The extensive wool and natural fibre range is ethically sourced and full of texture with fine and chunky naturals. Choose from wool, coir, sisal, jute and seagrass plus Wooise a sisal and wool mix. This is flooring you fall in love with. To find your nearest retailer go online, email or call.

People, Product, Planet make the Alternative world go round, where different feels good. This award-winning British lifestyle brand design and manufacture exceptional carpets, rugs and runners using sustainable wool, natural fibre and faux materials in colour, pattern and texture to excite and delight. Creative collaborations with the likes of Margo Selby, Ashley Hicks, Ben Pentreath and Divine Savages stamp floors with Quirky pattern from geometrics, tartans, florals, stripes and spots. Show Me My Room visualiser lets you see what Alternative carpets look like in your own room. This is flooring you fall in love with. To find your nearest retailer go online, email or call.

People, Product, Planet make the Alternative world go round, where different feels good. Alternative’s online tools make choosing flooring easy. Create your own personalised rug in a great choice of floors and borders using the Make Me A Rug service. Start from scratch, pick a bestseller or be inspired by interior tastemakers with Alternative Rug Stars. This award-winning British lifestyle brand has exceptional designs in sustainable wool, natural fibre and faux materials in colour, pattern and texture to excite and delight. This is flooring you fall in love with. To find your nearest retailer go online, email or call.