THE HOUSE DIRECTORY – PRIVACY POLICY (2025 Version)
Last updated: 12/10/2025
The House Directory Limited (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, share and safeguard your personal information when you visit TheHouseDirectory.com or use our related services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
The House Directory Limited is the data controller for the personal information we collect through this website and our associated services.
Company number: 04157865
Registered office:167-169 Great Portland Street, London, England, W1W 5PF
Contact: info@thehousedirectory.com
We are registered with the Information Commissioner’s Office (ICO) and comply with the UK GDPR and the Data Protection Act 2018.
2. What Personal Information We Collect
We may collect the following types of personal information when you interact with our website or services:
Information you provide directly
- Name
- Email address
- Phone number
- Business name and professional details
- Payment information (processed securely by third-party providers)
- Any information you include in forms, enquiries, discussion boards, or newsletters sign-ups
Information collected automatically
When you browse our website, we collect:
- IP address
- Browser type and version
- Device identifiers
- Website usage and interaction data
- Cookie data (see Cookie Policy)
Business listing information
For suppliers, makers, designers or trade professionals, we may collect:
- Business contact details
- Publicly provided descriptions
- Images and logos submitted for publication
- Category and service information
This information is used to operate our directory and is not considered sensitive personal data.
3. How We Use Your Personal Information
We use your information to:
- Provide and manage services you request
- Publish supplier listings and manage directory profiles
- Operate user accounts, subscriptions and customer service
- Improve and develop our website, recommendations and search tools
- Send newsletters and updates where you have opted in
- Notify you of important changes to our services or policies
- Support digital innovation, including AI-powered search and discovery tools
- Meet our legal and regulatory obligations
We only use your personal information where we have a lawful basis, including:
- Performance of a contract (to provide services you requested)
- Legitimate interests (to operate and improve our platform)
- Consent (for marketing communications or optional features)
- Legal obligation (e.g., financial reporting or compliance)
4. How We Share Your Information
We may share your information with trusted partner organisations that support the operation, enhancement or development of our services. These partners may include:
- Technology and platform providers
- Data processors and analytics services
- Payment processors
- Customer support tools
- Innovation and development partners (including AI service providers)
- Affiliated organisations working with us to improve user experience
These partners may act as:
- Data processors, processing information on our behalf; or
- Joint controllers, where we jointly determine how data is used.
We require all partners to handle your information lawfully, securely and in accordance with UK GDPR.
We do not sell your personal information.
5. Sharing Business Listing and Non-Personal Data
We may share:
- Supplier profiles
- Business descriptions
- Category information
- Images and logos submitted for publication
- Aggregated or anonymised usage data
This may be used by trusted partners to support:
- Enhanced search and navigation
- AI-powered tools
- Content curation
- New digital services
- Marketplace or directory enhancements
This sharing does not affect your individual rights under GDPR.
6. Sharing for Service Improvement and Innovation
To develop and improve our services—including AI-assisted project navigation, personalised recommendations, and supplier matching—we may share:
- Pseudonymised or anonymised usage data
- Business listing data
- Technical information about how the site is used
Where possible, personal data is minimised, pseudonymised or anonymised before being shared.
7. International Transfers
Some of our technology partners may be located outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as:
- ICO-approved standard contractual clauses
- Data adequacy decisions
- Robust contractual data protection commitments
8. Cookies and Tracking Technologies
We use cookies, pixels and similar technologies to:
- Operate our website functionality
- Understand usage patterns
- Improve user experience
None of our cookies collect sensitive personal information.
See our Cookie Policy for full details.
9. How Long We Keep Your Information
We keep your personal information only for as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Business listing information may be retained as part of our published directory unless requested otherwise.
10. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion (where applicable)
- Object to processing based on legitimate interests
- Withdraw consent at any time
- Request restriction of processing
- Data portability
- Make a complaint to the ICO
To exercise your rights, contact: info@thehousedirectory.com
11. External Links
Our website contains links to third-party websites, platforms and services that are not operated or controlled by us. We are not responsible for the content, security, availability, or privacy practices of these external sites, nor for any loss or damage that may arise from your use of them.
When you leave our website, the terms and policies of the third-party site will apply. We recommend reviewing their privacy and cookie policies before providing any personal information.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Significant changes will be notified on our website or by email where appropriate.
13. Contact us
If you have any questions about this Privacy Policy or how your data is used, please contact:
Email: info@thehousedirectory.com