Painting it pink with Little Greene

Little Greene - Painting it Pink

Little Greene has just launched a capsule collection of perfect pinks, marking Breast Cancer Awareness month. ‘Pink’ comprises eight related pink shades, from soft delicate tones to bolder hues. Designed to work harmoniously together and with other Little Greene shades, these versatile pinks include seven new colours and one from the existing colourcard.

David Mottershead (Managing Director of Little Greene) explains: “Wide-ranging pink tones are now very much on-trend, and embraced by all in both fashion and interiors. The versatile hues on offer within Little Greene’s ‘Pink’ palette totally contradict the idea that pink is difficult to use, that it is sugary or overly feminine: these new and harmonious shades afford the ideal opportunity to invite the perfect pink into your home.”

Little Greene - Paradise wallpaper
Limited edition Paradise wallpaper, £131 per roll. Left wall painted in Hortense 266

Little Greene - pink paints

Wall painted in Hellebore 275; headboard in Olive Colour 72, Carmine 189, Citrine 71, Lemon Tree 69, Pink Slip 220 & Loft White 222

Little Greene - pink paints

Brickwork painted in Confetti 274; cupboards in Lamp Black 228, far wall in Salix 99.

Props: Mr and Mrs Teapot, £95, Mr and Mrs Water Carafe, £45, both Sue Pryke Ceramics. Powder Milk Jug, £9.50, Holly’s House. Concrete Bowl, £25, Sue Pryke.

Little Greene - pink paints

Wall painted in French Grey – Pale 161; woodwork in Jack Black 119; door in Cape Red 279

During the Renaissance, pink was used in paintings for ‘skin’ colour and was created from a combination of two pigments – ‘Sinopia’, also known as Venetian Red, and Lime White. Whilst pink colours had been used in artists’ work for centuries it was only during the 18th Century that pinks became popular in fashionable clothing and porcelain, with architecture following across Europe soon afterwards. The name ‘pink’ derived from the flower of the same name and was adopted in the late 17th Century (before this time the word was also applied to shades of yellow!). Pink fell out of fashion in the 19th Century and only with the introduction of lightfast chemical dyes in the 20th Century creating bolder, brighter and more powerful pinks was there a resurgence in popularity. It was in the 1940s that pink truly became associated with girls; before that, pink had been for boys too.

The special palette celebrates Little Greene’s long-standing support of Breast Cancer Awareness month, held every October, during which 15p from every can of paint and roll of wallpaper sold is donated to a Breast Cancer Charity. For 2016, Little Greene’s chosen charity will once again be Breast Cancer Haven, the national breast cancer charity that provides one-to-one support to improve the quality of life of anyone affected by breast cancer.

‘Pink’ will be available nationally and internationally through Little Greene’s network of distributors, as well as via mail, phone order and online. Tel: 00 44 (0)20 7935 8844

Prices: £19.25 for 1L (£38 for 2.5L) Absolute Matt Emulsion
£22 for 1L (£45.00 for 2.5L) Intelligent Matt Emulsion
£27 for 1L (£54.50 for 2.5L) Intelligent Eggshell

www.littlegreene.com